Paranormal Activity is marking Friday the 13th with a one-night, in-person lottery: at 5pm on Friday, November 13, members of the cast will draw raffle tickets outside the August Wilson Theatre, and the winners can buy $13 seats for that evening's performance.
The drawing stands in for the production's regular rush policy at that one performance, which means the usual same-day route in is suspended for the night and the cheapest seats go to whoever is standing on the sidewalk when the numbers are called. It is a single event, not a new standing offer; for the ongoing lotteries and rush policies across Broadway, see our rush and lottery guide.
The stunt comes a month after the show added eight weeks to its Broadway engagement, a move its producers attributed to demand. It now runs at the August Wilson Theatre through February 28, 2027.
Written by Levi Holloway and directed by Felix Barrett, the play tells an original story drawn from the film franchise that began with Oren Peli's 2009 picture, which Blumhouse and Solana Films produced and Paramount Pictures released. Its couple, James and Lou, leave Chicago for London to put their past behind them, only to find that what haunts them has made the trip too.
Cher Álvarez plays Lou and Travis A. Knight plays James, with Shannon Cochran as Carolanne and Eva Kaminsky as Etheline Cotgrave. Álvarez, Knight and Cochran are all making their Broadway debuts, having played the same roles in earlier North American engagements.
The design team is Fly Davis (sets and costumes), Chris Fisher (illusions), Anna Watson (lighting), Gareth Fry (sound) and Luke Halls (video and projections). The production began at Leeds Playhouse before a West End run at the Ambassadors Theatre that earned an Olivier Award nomination for Best Entertainment or Comedy Play, then played Chicago, Los Angeles, Washington, San Francisco, Toronto and Boston on its way to Broadway.
Tickets for other performances are sold at the August Wilson Theatre box office and on the production's own site, paranormalbroadway.com.
