Richard O’Brien’s The Rocky Horror Show has given over the whole of October at Studio 54 to giveaways, partnerships, a cocktail nobody will describe and a Halloween costume parade judged by the cast.
The Studio 54 revival has built its October around the one holiday it was always going to own, and the size of the campaign says more about how the production is doing than about what it needs. Tickets have been extended twice since the opening, the show took the house record at Studio 54 in the week ending June 28, 2026 with a gross of $1,215,225, and it is now on sale through Sunday, February 28, 2027.
The month-long items begin with a hot dog. Nathan’s Famous is putting the “Dr. Frank-N-Furter” — a hot dog with spicy mustard and relish — on select restaurants and carts around the city for the whole of October.
“When the opportunity came up to partner with The Rocky Horror Show, we knew we had to have a little fun with Frank-N-Furter,” said Phil McCann, vice president of marketing at Nathan’s Famous. “We’re honored to be a small part of this incredible show’s history with this limited time offering. The spicy mustard gives this classic Nathan’s hot dog a little extra kick, and the relish finishes it off. It’s spicy, fun and a great way to celebrate the show.”
Two more partnerships sit outside the theater. The costume shop Abracadabra, at 19 West 21st Street, is carrying a Rocky-themed section and a window display through the month, and from October 1 four bars — Mom’s, Dolly’s, Lady Blue and Miss Nellie’s — will pour a cocktail made for the show. The production has not said what is in it.
Inside Studio 54, body glitter is being laid out in the restrooms, Sock Dreams is handing thigh-highs and fishnets to audience members whose outfits catch the staff’s eye, and a dessert built for the occasion joins the Broadway Express menu on the Terrace and Outdoor Gardens before performances. Every Friday in October the production picks out the night’s best-dressed in what it is calling the Fashion Floor Show.
Six dates carry something of their own.
- Tuesday, October 20 — custom Rocky Horror Sharpie markers at the stage door after the performance, on proof of attendance.
- Wednesday, October 21 — a post-show conversation with members of the cast, in partnership with Audience Rewards.
- Thursday, October 22 — fill-in-the-blank hats for the first 30 people in the rush line that morning.
- Tuesday, October 27 — bracelets for everyone seated in the back few rows of the mezzanine.
- Friday, October 30 — a limited-edition poster made for that performance alone, for the whole house.
- Saturday, October 31 — a costume parade opens the two-show Halloween day, with the cast judging the best looks after the matinee, and a second exclusive poster goes to everyone at the evening performance.
The October 22 giveaway hangs off the production’s standing rush and lottery, which price a limited number of seats at $30 including fees — rush at the Studio 54 box office, the digital lottery through TodayTix.
One change of cast falls inside the month. Rosie O’Donnell plays the Narrator from Tuesday, October 6 through Sunday, October 18, a two-week cover announced earlier, while Rachel Dratch takes a short leave; Dratch returns to the role on Tuesday, October 20.
The rest of the company includes Lorna Courtney as Janet, Amber Gray as Riff Raff, Kevin McHale as Brad, Jimin Moon as Rocky, George Salazar as Eddie and Dr. Scott, Sherie Rene Scott as Magenta, Jake Shears as Frank-N-Furter and Valentina as Columbia, with Renée Albulario, Anania, Boy Radio, Tassy Kirbas, Preston Perez, Caleb Quezon, Andres Quintero, Larkin Reilly, Paul Soileau and John Yi.
The revival is directed by Tony Award winner Sam Pinkleton, with choreography by Ani Taj and music supervision by Kris Kukul. It began previews on March 26, 2026, opened on Thursday, April 23, 2026, and has since taken nine Tony Award nominations including Best Musical Revival, six Drama Desk nominations, four Drama League nominations, two Outer Critics Circle nominations and two Chita Rivera Award nominations. It is presented by Trafalgar Entertainment, the Dodgers and Roundabout Theatre Company.
The Rocky Horror Show runs at Studio 54, 254 West 54th Street. Performances play Tuesday to Friday at 7pm, Saturday at 3pm and 8pm and Sunday at 2pm and 7pm, and the production is on sale through Sunday, February 28, 2027.
